He-Man fans take note: Geoff Johns has created a new character for the Masters of the Universe pantheon! I'm sure your first question is: will there be an action figure? And your second: who the heck is he?!
The latter question first: he's called Sir Laser Lot, and he will be appearing in writer Johns' Masters of the Universe digital comic. Answer to the first question: yes, there is a figure, debuting at San Diego Comic Con (read all about it here!). And Johns will, according to this article on DC's Source blog, "buy like a 100 of them":
"I’ve been a huge fan of He-Man and Masters of the Universe since I was a kid, so it’s cool to write a story for this new series — not to mention teaming up with Howard Porter and John Livesay, my old FLASH partners in crime,” stated Geoff Johns. “And to create an all-new character that will become an action figure – Sir Laser Lot — it’s beyond fun."
The first-ever Masters of the Universe digital comic debuted last week, and it will be updating twice monthly on Saturdays. Mike Costa will be writing the second chapter (7/14), with artwork by Jheremy Raapack, and the 3rd chapter (7/28) will be written by Kyle Higgins with artwork by Pop Mhan. You can download it at DC's digital comics page or comiXology.
Of course, there's more MOTU goodness from DC to come, as they are also launching a 6-issue miniseries -- written by James Robinson -- in July!