If what we saw at Toy Fair is any indication, Mattel’s juggernaut Monster High line shows no signs of slowing down. With their first direct-to-DVD animated movie Monster High: Ghouls Rule! set to launch in the Fall, and an ambitious multi-platform “Freaky Fab 13” campaign, everybody’s favorite ghoul girls and guys have plenty to keep fans busy in 2012.
First up, an assortment of popular characters like Draculara and Frankie Stein in all-new outrageous outfits that will debut in the Ghouls Rule! movie, available in the Fall:
Monster High devotees will be keeping the URL for Freaky Fab 13 bookmarked, as every month on the 13th Mattel will be showing off brand-new mystery dolls and other unique product and content reveals:
Who’s that girl? (stay tuned!):
Presenting brand new Monster High student Venus McFlytrap:
Adult collectors with an artistic streak as well as younger collectors will appreciate the Create-a-Monster Design Lab, a D.I.Y. Monster High doll kit which allows you to assemble, literally Frankenstein-like, your own character:
I’m sure anyone familiar with the phenomenon of designing customs from blank collector’s vinyl toys like Dunnys can appreciate the possibilities contained therein! The set will be available in June.
Finally, there will be a place for all your Monster High dolls to hang out, when their High School playset gets released in June. The playset features elements familiar to viewers of the Monster High webisodes, including the distinct entrance to the school and coffin-shaped lockers:
All-in-all, it looks like an exciting year for Monster High — fangs for the memories, Mattel!