Nike Introduces The Nike+ FuelBand, A 24/7 Fitness Monitor

Last week Nike announced the new Nike+ FuelBand, a digital wristband that tracks your every move and will hopefully encourage users to move their lazy butts more often. It tracks everything from calories burned to steps taken and turns it into Nike Fuel, a points system that represents your overall athletic activity.

Looking to compete with similar products like the Jawbone Up and recent MotoActv, the Nike FuelBand is meant to be worn 24/7 and uses a 3-axis accelerometer to measure your motions and turn them into Nike Fuel. Each morning you'll need to set a goal for the amount of Nike Fuel you want to reach. As you become active a set of 20 LED lights inside the wristband will begin to light from red to green, signaling how close you are to the day's goal.

The data that the wristband collects can then be transferred an uploaded to the Nike+ website via USB or sent to a companion iPhone app via Bluetooth to record the day's activity and keep track of your progress.

“The NIKE+ FuelBand is a way for Nike to further evolve the exciting possibilities of merging the physical and digital worlds,” said NIKE, Inc. President & CEO Mark Parker. “Nike has always been about inspiring athletes, and the NIKE+ FuelBand will help motivate them in a simple, fun and intuitive way.”

The Nike+ FuelBand will come in a variety of sizes and will set you back about $150 when it lands on February 22nd. The Nike Store is currently accepting pre-orders if you'd like to get a head start.

[Source: Nike, Inc.]

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