With all the licensing deals LEGO has nabbed over the years – Star Wars, Indiana Jones, DC Comics, Harry Potter, Pirates of the Caribbean… should I keep going? — we find it very surprising that no Lord of the Rings LEGO sets have seen the light of day, until now.
That’s right builders, nearly 11 years after Peter Jackson’s The Lord of the Rings film trilogy was first introduced to the masses LEGO has finally earned exclusive rights to begin production of build-and-play construction sets based on the franchise. And, with The Hobbit films growing ever closer they decided it would be a good idea to grab those rights too.
The Lord of the Rings sets are marked for a global launch beginning in June of 2012 in the U.S. and construction sets pulling characters and settings from the upcoming prequels are scheduled to roll out later that year.
“Only LEGO, with their expertise in the construction category, is capable of doing justice to the incredibly imaginative environments depicted in the world of THE LORD OF THE RINGS and the two films based on THE HOBBIT,” said Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. “These films give life to amazing worlds and characters and we are thrilled to bring fans these products that deliver an imaginative play experience befitting of these beloved properties.”
The new sets will pull from all three Lord of the Rings films – The Fellowship of the Ring, The Two Towers and The Return of the King – and late 2012 will see the appearance of LEGO construction sets based on Peter Jackson’s upcoming prequel, The Hobbit: An Unexpected Journey.
“Our collaboration with Warner Bros. Consumer Products has delivered numerous worldwide successes in the construction toy aisle with lines like LEGO HARRY POTTER and LEGO BATMAN, introducing us to loyal audiences who love great stories, strong characters and the toys that they inspire,” said Jill Wilfert, vice president, licensing and entertainment for The LEGO Group. “It’s particularly exciting to now be able to create sets based on the fantasy worlds and characters from THE LORD OF THE RINGS trilogy and the two films based on THE HOBBIT, not only because we know they will foster collectability and creative play, but also because these are two properties that our fans have been asking us to create for years.”
This isn’t just good news for fans of LEGO constructions sets either. Fans of LEGO video games like LEGO Batman may also be in for treat sooner or later as well. Though nothing has been announced (this is complete speculation on our part) we wouldn’t be surprised to see a LEGO Lord of the Rings or Hobbit video game come out of this agreement too.
To get things rolling and make the news 100% official LEGO has set up a teaser page for the new collection at LordoftheRings.LEGO.com. All we get is a conceptual look at LEGO Frodo and The One Ring, but its nice to know this is finally happening.
The Hobbit: An Unexpected Journey is expected to hit theaters December 14th, 2012