The LEGO Group, Marvel and DC Comics made a pretty awesome announcement at San Diego Comic-Con 2011. The three companies are joining forces for a new line called ’LEGO Super Heroes’ that will turn characters from both universes into mini-figs!
LEGO’s new DC line-up will be an extension of their Batman sets, but new characters — including Superman, Lex Luthor, Wonder Woman and Green Lantern — will be added to the line come January. It’s not just mini-figs; brand new DC construction sets, and buildable characters and creatures will all be available at launch.
“Given the fan enthusiasm for previous LEGO BATMAN collections, we couldn’t be more thrilled to continue the build-and-play adventures with new LEGO BATMAN play sets and the addition of other DC Comics properties,” said Jill Wilfert, vice president, licensing and entertainment for The LEGO Group. “This partnership gives builders a chance to recreate the characters, vehicles and worlds of some of the most iconic Super Heroes, so they can relive the action and even customize it – a proven and winning formula in LEGO construction.”
In May the LEGO Super Heroes line will be grow even stronger with the addition of Marvel characters. The new sets will spotlight three Marvel franchises — The Avengers movie, and classic Spider-Man and X-Men characters. From The Avengers we’ll see Thor, Captain America, The Hulk, Hawkeye, Black Widow, Iron Man, Loki and Nick Fury. From the X-Men we’ll see Wolverine (of course), Deadpool and Magneto with Spider-Man bringing himself and Doctor Octopus to the build-and-play universe.
“Our partnership with Marvel helps us continue to deliver some of the best and most constructible Super Hero stories of all time,” said Jill Wilfert, vice president, licensing and entertainment for The LEGO Group. “We’re thrilled to partner with Marvel to create creative, constructive play sets for builders, fans and collectors alike.”
Joann Mclaughlin, Executive Vice President Toys & Hardlines, Marvel Entertainment, commented, “The partnership with LEGO Group furthers Marvel’s strategy to align our brand with the best in class leaders across various industries who have the global marketing expertise and distribution clout to stand out in the retail environment. This deal solidifies the already robust presence of our characters and the overall Marvel brand in the ever important toy category.”
DC’s new LEGO line-up will launch in January, but we’ll have to wait until May 2012 for the Marvel LEGO sets. Apparently there’s some new movie called The Avengers coming out that month and they want the releases to coincide.