Barnes & Noble announced the successor to its Nook E-reader, Nook Color. It runs a custom build of Google's Android OS and is shaping up to be more of an E-reader/tablet PC hybrid, jumping out of the box with web browsing capabilities, Pandora internet radio, and instant sharing via Facebook, Twitter and Gmail accounts.
Unlike Apple's iPad and Amazon's Kindle, the device currently lacks the ability to connect to 3G networks, instead relying only on wi-fi connections to access the web for downloadable content and web browsing. Aside from this, the new Nook Color is in a good position to compete with the Kindle and iPad, with a reasonable MSRP of $249.99.
A really cool feature is the ability to lend your friends books for up to 14 days. That's right, If one of your buddies needs to get caught up on those Harry Potter books before the next movie comes out, you can let them borrow them, as if they were the actual paper editions. This feature is not only limited to the Nook Color, the free LendMe app can be downloaded on several devices allowing you to borrow digital books, magazines and newspapers from a friend at no cost to either of you.
The Nook Color really is more than just an E-reader, Barnes & Noble has thrown a lot of great features into this little package. Online videos from their press event show the ability to play games, surf the web, and listen to music. You'll also be able to playback video on a 7-inch, 1024 x 600 IPS touch screen display.
The Nook Color features approximately 8 hours of battery life, with the wi-fi turned off, which should provide ample reading time. It comes loaded with 8GB of internal memory, as well, which should be plenty of space for your books. However, just in case, there's a MicroSD slot for extra memory which will come in handy for those of you downloading music, videos, games and other web content.
With the Nook Color hitting the market on November 19th, and currently accepting pre-orders, the tablet war is just heating up. Will Barnes & Noble's new Nook Color be major competitor, or is the iPad's already large customer base too much for the Nook to overcome? Hit the comment section below and give us your thoughts on this new Android device.