by Brett White
With “The Wolverine” in theaters, Fox can now really launch into promoting “X-Men: Days of Future Past.” And ladies and gentlemen, it has begun.
The just-launched Trask Industries viral site is packed with info. There are new pics (like the one above of a Sentinel at President Reagan’s inauguration), a new ad (which you can see below), and an overwhelming number of charts and graphs that represent what definitely feels like 50 years worth of history for Trask Industries. The site also boasts enough “Days of Future Past” hints to keep our minds running until the film opens on May 23rd, 2014.
After the jump, we dive into some of the site’s more interesting reveals.
We know that “Days of Future Past” splits it’s time between 1973 and some date in 2014 (a.k.a. “the present”) or the future. Thanks to the site, we now know that the future portion of the film takes place as Trask Industries celebrates its 50th anniversary. The site reveals that Bolivar Trask (played by Peter Dinklage) founded the company in 1967, so “X:DOFP” must take place in 2017. That is unless the big 5-0 celebration is for the Sentinels; Trask unleashed Mark I in 1973. The year 2023 does sound much more exotic than 2017.
Bryan Singer previously stated that the future bits of “Days of Future Past” take place ten years after 2006’s “X-Men: The Last Stand,” so 2017 might be the right date. But then again, we all remember that 2000’s X-Men was set in “the not too distant future,” so the film could be set in 2023 and still be right.
Elsewhere on the site, the text states that, “If propagated without limit, mutation may result in the eradication of the homo sapien species by 2030.” That really makes the future situation sound pretty dire for the human race.
But to nitpick and be super confused for a second: how has Trask Industries been around since 1973? Unless Trask Industries’ creation is the very thing that the X-Men have to prevent, this doesn’t make any sense. There was no Trask Industries and no Sentinels present during the original trilogy. One would think that the giant robots that are so commonplace that they are present for inaugurations would have gotten mentioned once during all those Senate hearings about the dangers of mutants, or the few times that the President of the United States was attacked during “X2.” That is unless Sentinels are just like, “Peace out, Pres!” after they get inaugurated.
Yes, I know that the X-Men squared off against a Sentinel in the super quick Danger Room scene in “The Last Stand,” but that played more like “here’s a dangerous and fictional opponent for you to work out against,” and not “let’s learn how to fight these killer robots that have been hunting us down since before most of us were born.”
The site shows off plenty the Mark I Sentinel in all of its glory, with a few more shadowy (and shiny) shots of the upcoming Mark X. The Mark I, which has seen eight additional generations produced and sold to countries like China, Russia, Israel, France, India and others, is being retired as part of the 50th anniversary. The new Sentinel, the Mark X, is making its debut.
“As we celebrate five decades of achievement, we also bid farewell to regular production of the Mark I and shift our efforts to full-time manufacturing of the Mark X — our first complete overhaul of the Sentinel line. These highly anticipated units will combine next-generation nanotechnology and bioweapon breakthroughs, promising an even brighter future for the human race.”
The Sentinels are also 18 feet tall, thus assuaging any fears that these robots would not be giants.
“The fitted device can be worn by individuals exhibiting pathological mutant gene expression and can be used to control dangerous impulses or actions.”
The only real takeaway of this commercial is that either rich families travel with their own personal Sentinels, or vacation getaways have heavily invested in the robots.
What do you think of the Trask Industries site? Let us know in the comments below or hit us up on Twitter!