“Do you have someone you want to avenge? Or maybe just a killer idea for a super-identity? If so, it’s time to get off your ass, put on your cowl, and kick people square in the balls.”
So says Battle Guy, one of the founding members of Justice Forever — the superhero team at the heart of “Kick-Ass 2.”
Ahead of the “Kick-Ass” sequel’s release, Universal is launching a new viral campaign centered on Justice Forever, rolling out videos featuring the super-team’s premiere members doing their best to recruit fans to the cause.
The videos give some history on some of the new heroes we’ll meet in “Kick-Ass 2,” including Battle Guy (played by Clark Duke, having undergone a superhero upgrade since the first “Kick-Ass” film), Insect Man (played by Robert Emms) and Doctor Gravity (played by Donald Faison). The ads direct viewers to the same spot: WeAreJusticeForever.com, where Kick-Ass himself tells you all about why it’s so important that you join Justice Forever: the Mother F—er is in town, and he needs to be stopped.
Join the cause by clicking here, and watch the recruitment videos below.
What do you think of the Justice Forever campaign? Tell us in the comments section below or on Twitter!