Is it possible for a TV spot to be better than a movie’s actual trailer? That’s the case with “R.I.P.D.,” whose new TV teaser does a better job capturing our interest than the trailer that was released last month.
There’s plenty of new footage in this spot and it just seems to work better — and feel like less of a “Men in Black” rip-off — than what was previously released. Jeff Bridges and Ryan Reynolds seem to have some fun chemistry together, and it’s nice that this TV spot plays up the comedy and action aspects of the film instead of just teasing its entire plot.
Ultimately the tone of “R.I.P.D.” will likely determine how well it does with audiences. It easily could veer into too-cheesy comedy territory, in which case it might not fare well. But there’s plenty of darkness to cull from in a film about an undead police force, and hopefully this movies goes there.
“R.I.P.D.” tells the story of Nick Cruz, a police officer who is recruited to the undead police force following his death. Directed by Robert Schwentke, it also stars Kevin Bacon, Mary-Louise Parker and Marisa Miller. It’s due in theaters on July 19.
What did you think of this new TV spot? Tell us in the comments section below or on Twitter!