‘Iron Man 3′: A History Of Splash Page Coverage

Here at MTV Splash Page, we like “Iron Man 3” a lot. Like, a lot a lot. We’ve been hyped for the project since long before the movie was even announced and have continued to be big supporters in the years since. With the Marvel film finally making its way to the big screen next Friday, we decided to take a look back at our coverage of the film since we first reported on it way back in 2008.

Yes, 2008, two years before the release of “Iron Man 2″ in 2010. Even in the early days people were talking about the Mandarin being this movie’s villain, and about how the story will act as a sequel to “The Avengers.” It’s interesting how many of the initial rumors and reports ended up coming true, and it might surprise you how much was known about the movie ahead of time.

Check out our timeline of coverage after the jump!

» Jon Favreau Teases The Mandarin Back In “Iron Man” Days

Way back when the “Iron Man” DVD was just hitting store shelves, director Jon Favreau was already talking about his big plans for “Iron Man 3.” He confirmed back in 2008 that the Mandarin would definitely be a part of the franchise — something we will finally see come to fruition on May 3.

» “Iron Man 3″ Gets 3D Treatment Before It’s Even Announced

Still in 2008, Marvel Studios and Paramount Pictures announced as part of their partnership that a third “Iron Man” film would get the 3D treatment. Disney might be making Marvel movies now, but “Iron Man 3″ will still hit theaters in 3D. Favreau continued to confirm that interest a year later.

» The Cast Of “Iron Man 2″ Talks “Iron Man 3″

With big plans for “Iron Man 3″ already in the works, it should come as no surprise that MTV News took the opportunity to talk to the cast of “Iron Man 2″ at the movie’s junket to ask all about its upcoming sequel. Robert Downey Jr., Gwyneth Paltrow and Favreau all shared their thoughts on “Iron Man 3,” with Favreau once again reinforcing his the Mandarin dreams and Paltrow teasing Rescue’s involvement early on.

» The Release Date Is Announced

It was all the way back on October 20, 2010 that we first learned “Iron Man 3″ would hit theaters on May 3, 2013. It’s been a long two-and-a-half years since.

» “Iron Man 3″ Gets A New Director

Despite all of Favreau’s love for the Marvel universe, it was revealed in December 2010 that he wouldn’t direct the new “Iron Man” movie. He had his reasons, and it was revealed early in 2011 that Shane Black was writing and directing the movie in his stead.

» This Movie Isn’t Going To Be “Demon In A Bottle”

Black has been saying since November 2011 that “Iron Man 3″ won’t feature the “Demon In A Bottle” storyline. Unfortunately no one listened, because he’s still had to clarify that this week.

» The “Iron Man 3″ Cast Assembles

Ben Kingsley. Guy Pearce. Jessica Chastain Rebecca Hall. Favreau. James Badge Dale. Ashley Hamilton. Will Sadler. Fan Bingbing. A whole bunch of extras. Starting in March 2012 and continuing through May 2012, the increasingly large cast of “Iron Man 3″ came together, with more additions joining at later dates.

» Tony And Rhodey Get New Suits

Between Iron Patriot and Tony Starks’s new collection of armors (which we learned much more about later), Rhodey and Tony are definitely set up for “Iron Man 3.”

» “Iron Man 3″ Production Begins…

After years of anticipation, Paltrow tweeted from Day 1 on the set of “Iron Man 3″ on June 6, 2012.

» … And Heads To San Diego Comic-Con

Regardless of the fact “Iron Man 3″ had only recently started production, it was announced that the movie would arrive at San Diego Comic-Con on July 14, 2012. The movie’s presence was awesome and informative, and we learned a lot more about the state of the Marvel Cinematic Universe: Phase Two.

» Robert Downey Jr. Gets Injured On “Iron Man 3’s” Set

While filming in North Carolina in August 2012, Downey sustained an ankle injury on the set of “Iron Man 3.” Don’t worry, he’s fine now.

» The First “Iron Man 3″ Footage Arrives

After first premiering footage at 2012 New York Comic-Con, the “Iron Man 3″ trailer (and trailer tease) premiered in late October. There were also some cool posters, still images and a synopsis released at the same time.

» There Are Lots Of Tie-In Figurines

First there were Hot Toys’ “Iron Man 3″ statues, then the Assembler action figures, next the limited edition collectible Tony Stark figurine and then Marvel’s Pop! figurines. After that there were LEGO sets and Toy Fair action figure reveals, two more Hot Toys “Iron Man 3″ busts, some Marvel Minimates and a die-cast Iron Patriot. You know, just in case you wanted some options with your collectible figurines.

» Super Bowl Previews, Posters And A Trailer, Oh My!

Around January 2013, the marketing for “Iron Man 3″ really kicked in. There was that Super Bowl preview and commercial, several character posters, some group ones and even an IMAX poster that combined everything all together. In addition, an awesome trailer debuted that got us even more excited for the movie.

» The Soundtrack Listing Is Released

At the end of March 2013, the soundtrack listing for “Iron Man 3″ was released. Sadly it lacked any AC/DC.

» “Iron Man 3″ Markets Towards Kids

Between a new Disneyland exhibit and a junior novelization, it seems fair to assume Disney was trying to include a younger demographic in the marketing for “Iron Man 3.”

» “Iron Man 3″ Invades The MTV Movie Awards

Of course one of the biggest movies of 2013 would get its time to shine at the 2013 MTV Movie Awards! An action-packed clip from the upcoming film made its debut during the April 14 awards show, and it was worth the hype.

What’s your favorite “Iron Man 3″ memory? Tell us in the comments section below or on Twitter!