‘Iron Man 3′: Kevin Feige Says Tony Stark Is No Longer A Playboy

If Tony Stark was to describe himself to Steve Rogers in “Iron Man 3,” he’d probably tweak his now-famous “genius billionaire playboy philanthropist” line to just “genius billionaire philanthropist.” The man better known as Iron Man is happily settled down with Pepper Potts, and Marvel Studios president Kevin Feige said things are going to stay that way.

“Well, Pepper, was always the most important relationship to Tony Stark in the comics,” he told Two Kids and a Coupon. “A lot of the other characters don’t have that. The Marvel characters sort of do. Thor has the Natalie Portman character who continues into the next Thor film. So we do, you know, pull it all from the comics and that is what, what it was. It really was fun to us in the beginning of ’Iron Man 1.'”

He continued, “The chemistry between Robert [Downey Jr.] and Gwyneth [Paltrow] is spectacular. And, we just want to keep it with each movie. We go, ’Do we want to bring her back? Yes, of course.’ Because it’s just so strong. [In] the marketing to ’Avengers,’ you may remember the big line [after] Steve Rogers, Captain America, says, ’Without a suit of armor what are you?’ And [Tony] says, “Billionaire, playboy, philanthropist,’ whatever, and even Robert would go, ’I’m not really a playboy anymore.’ And I’d say, ’The line’s good, it’s okay.’ It’s fun. But even he was like, I’m not really a playboy. And he’s not.”

It will be interesting to see how Marvel shifts the MCU back to each individual Avenger after bringing them together in “Marvel’s The Avengers.” Feige said that in “Iron Man 3″ they focus on what makes Tony Stark the man so super instead of his heroic alter ego.

“We wanted to remind the audience, yes the suits are cool, but it’s his intellect that is really his super power,” Feige said. “What we wanted to do in this movie was put him in a similar position [as Iron Man]. Take away everything from Tony and see how he can fight the villain back. He’s been to outer space, he’s seen aliens, he’s seen green people, he’s seen guys with [magic] hammers, and he’s just a guy. So it sometimes worries him and he thinks maybe I’m only super if I’m in the suit. This movie is the movie that reminds him he’s super, even out of his suit. He just has to sort of figure that out.”

As for all those Iron Man suits that were seen at the end of the latest “Iron Man 3″ trailer, Feige said the finale of this new movie got Joss Whedon’s stamp of approval.

“We have what I think is the biggest, you know, most action packed finale we’ve had. I showed the film to Joss Whedon who is our writer-director of ’Avengers,’ [and] is currently working on ’Avengers 2,’ and he saw the finale of this and he goes, now what am I supposed to do now? What am I going to do in ’Avengers 2’?”

“Iron Man 3″ comes out on May 3.

What are you most looking forward to about “Iron Man 3″? Tell us in the comments section below or on Twitter!