'Iron Man 3' Launches Viral Campaign: Become Iron Man

Become Iron Man

What does it take to become Iron Man? We're about to find out.

The next Marvel Studios movie is "Iron Man 3," dropping this coming May. Though we're still a few months away from the film's release, it's never too early for a viral campaign. Marvel knows that all too well, as they've officially launched "Become Iron Man," a new viral website that's about to reveal... well, something.

Right now, the site declares that "test subjects" are required and registration to become such a subject is currently open. What that means, and what all that leads to, is entirely unclear right now — though past viral experience says it'll lead to the reveal of photos, trailers and other assorted forms of "Iron Man" goodies. Count us in!

Stick with Splash Page as more develops.

What do you make of the "Iron Man 3" viral? Tell us in the comments or on Twitter!