WB Announces 'Man Of Steel' Merchandise Partners

"Man of Steel" won't fly into theaters for another full year still, but that doesn't mean the folks at Warner Bros. are resting on their laurels when it comes to planning the DC Comics icon's next big-screen roll-out. Several partners are already lined up for merchandising deals centered on Superman's upcoming return to cinemas, as announced by WB today at the Licensing Expo 2012 in Las Vegas.

Keep reading for WB's comments on the matter.

As the power of Warner Bros. Pictures' film portfolio shows its strength, WBCP stands tall at Licensing Show with a powerhouse roster of global partners to support Warner Bros. Pictures' upcoming event film, Man of Steel, as Superman soars into theaters in summer 2013—and promises to deliver on fan anticipation and licensing opportunities. Licensing efforts for the DC Comics super hero tent-pole film will continue to build momentum as Man of Steel ignites its licensing and merchandising programs around the world. At the same time, the highly anticipated film will help to drive the Superman franchise to new heights, offering licensees and retailers new opportunities to reach fans of all ages.

Man of Steel will be supported by a renowned roster of partners, including DC Comics global master toy licensee, Mattel, with a wide range toy line including action figures, playsets and collectible figures, highlighted by the fan-favorite Movie Masters™ line. Also supporting Man of Steel will be LEGO, DC Comics global partner for the construction category; Rubie's Costume Company with a wide range of costume products based on the entire DC Comics portfolio, including Man of Steel; Noble Collection with a collectible line for true enthusiasts; apparel collections from Kinetics, Junkfood, Bioworld and global partner for DC Comics, Converse, with a graphically unique inspired line for Man of Steel; and global licensee Hallmark with party goods and ornaments; among many others. The Superman property will also see additional licensee support for fans of all ages, including Cardinals Industries' games and puzzles based on Man of Steel and Superman, and other legendary DC Comics characters; Jakks Pacific with a range of Superman collectible figures and novelty toys; PPW Toys' DC Super Heroes collectible line of Mr. Potato Heads, including classic Superman; Fisher Price's range of DC Super Friends Imaginext® toddler toy line; and Wonder Forge's DC Super Friends games and puzzles.

Thanks to Superhero Hype for the news.

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