In the spirit of further appealing to the combined “Priest” and Tartakovsky fanbase, Screen Gems has released the animated backstory on mobile phones a full month prior to the film’s May 13 release date.
To access the video, fans need only scan a mobile marker with their phone using the Microsoft Tag Reader app. The mobile marker itself can be found on the movie’s official Facebook page and on display in movie theaters.
Sandwiched between an introduction by “Priest” star Maggie Q and a few live action shots found in earlier trailers is roughly 2.5 minutes detailing a near apocalyptic war between vampires and humans spanning multiple time periods. Beginning with a medieval battle and continuing through a conflict reminiscent of World War I trench warfare, the prologue goes on to bring viewers completely up to speed on the plight of the priests — powerful warriors trained by a clergy to exterminate vampires and protect mankind’s walled city settlements.
Tartovsky captures the steely gaze of the film’s title protagonist as played by Paul Bettany before the prologue preview transitions into live action footage, which seems fitting considering the wide-eyed designs sported by many of the animator’s signature creations over the years.
The current downloadable “Priest” prologue is only viewable in 2-D, but it seems likely that the animated intro could sport more dimensions when the 3-D version of the film arrives in theaters.
What do you think of Tartakovsky’s animated “Priest” prologue? Sink your teeth into the comments section and on Twitter!