Marvel Movies Vs. Marvel TV: Joe Quesada Explains The Decision-Making Process

Between the buildup to “The Avengers” and the recent announcement of new “Hulk” and “Cloak and Dagger” television shows, it’s clear that Marvel Studios is considering many different properties for multimedia adaptations. In fact, according to Marvel Comics editor-in-chief Joe Quesada, every single “viable” Marvel property has been considered for an adaptation.

“If you can think of any viable Marvel property that you think might be good for a motion picture or television or animation, it has been discussed,” Quesada told MTV News during New York Comic Con. “Those ideas have been put on a sort of priority list of things that we feel corporately are the best ones to attack first.”

“The one thing we don’t want to do is attack everything at one time,” he continued. “Then you can’t really maintain the quality of taking it from infancy and incubation to the final product. You want to be very, very careful, especially in the world of TV.”

“In movies, we’ve been very, very careful about how we’re releasing our movies,” he continued. “We’re not coming out there with five motion pictures in the same year. The constraints that it puts on the company, the fact that ’Thor’ and ’Captain America’ are coming out in the same year, it’s a huge drain because we’re a very small company.”

Quesada thinks that even if the company occasionally goes at a slower pace than some fans are craving, the Marvel Studios approach is the right one.

“I do think we’re taking the right approach for this,” he said. “We are hearing the fans out there and strategically, we have to think about these properties not just domestically, but worldwide. We’re part of the Disney family right now, we’re an international company — Marvel’s gone worldwide!”

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