NYCC: Jeph Loeb Explains Balance Of Live-Action Vs. Animation In Marvel's TV Plans

Yesterday at New York Comic Con, we spoke to Marvel TV chief Jeph Loeb about the results of the reader poll we held back in September, asking you which Marvel property you'd like to see as a live-action television series. And while he was happy to weigh in on the poll results, the live-action TV world is obviously not the company's sole focus — so we made sure to ask about Marvel's plans for the animated world, too.

Asked how the company plans to balance out the number of live-action and animated projects on its future slate, Loeb outlined the Marvel philosophy.

"I think that there will always be more animated properties, because at the end of the day, they're easier to produce," Loeb told MTV News. "And we now have such a good relationship with Disney that we have, on Disney XD, an opportunity to create properties that are going to be great."

"On October 20, our first real big endeavor, 'Avengers: Earth's Mightiest Heroes' with Cap, Thor, Iron Man, and Hulk, will premiere on XD," he said. "And then about a year from now, the first show that I'll have my mitts all over is 'Ultimate Spider-Man.'"

Originally announced back in April, Marvel's upcoming "Ultimate Spider-Man" animated series will premiere in fall 2011, and feature an all-star creative team that includes "Ben 10" creators Duncan Rouleau, Joe Casey, Joe Kelly, and Steven T. Seagle (collectively known as "Man of Action"), celebrated "Batman: The Animated Series" creator Paul Dini, and "Ultimate Spider-Man" comic co-creator Brian Michael Bendis.

"It's just this incredibly cool show," said Loeb of the "Ultimate Spider-Man" animated series. "The challenge of that show, and for Marvel animation moving forward, [is that] while we're incredibly proud of everything we've done, one of the things that [Joe Quesada] and I talked about when we first sat down about this job, was how do we take that experience of reading a Marvel comic and bring it alive and put it in animated form."

"What you're going to see is that ['Earth's Mightiest Heroes'] is the first step toward that, and 'Ultimate Spider-Man' is the next big step," he added.

Keep it locked to Splash Page throughout the show for all your New York Comic Con 2010 news, interviews, and exclusives. You can also follow your friendly neighborhood editor Rick Marshall and the rest of the Splash Page team on Twitter!