When "Iron Man 2" hits theaters this week, audiences will not only be able to catch Tony Stark's return to the screen in standard theaters, but also in eye-popping IMAX sure to make every repulsor blast hit a little harder.
In an exclusive clip provided to Splash Page by the good folks at IMAX, "Iron Man 2" director Jon Favreau explains why it's not enough to just make your movie and show it in a theater these days — and why IMAX was the right answer to take Iron Man, War Machine, and Whiplash to the next level.
"It's not enough just to show a movie in a movie theater any more," said Favreau. "You have to make the image quality great, the sound quality great, and the environment that you're sitting in great."
"What's nice about IMAX is that when you go into an IMAX viewing of a film, you know that the theater is going to be new, you know it's going to stadium seating, you know that the screen is going to be up to a certain standard," he explained.
For Favreau, the experience of seeing "Iron Man 2" in IMAX will be just as much a first for him as for anyone else.
"I'm looking forward to seeing it. I've never seen a film I've worked on in IMAX, so it's a bit of a treat for me as well," he said. "It's a great format that's going to have a big future ahead of it."
Are you planning to see "Iron Man 2" in IMAX? Let us know what you think in the comment section or on Twitter!