The Transformers and G.I. Joe have had their time to shine, now "Star Trek" director and "Lost" creator J.J. Abrams could be granting these franchises' action-figure forebearers a chance at the big time.
According to The Wall Street Journal Abrams is currently in discussions with Hasbro to produce a Micronauts film, the latest in a line of properties the toy company has optioned.
Hasbro recently acquired the rights to the Micronauts from Japanese originators Takara. Originally marketed under the Microman banner, the interchangeable-style action figures were imported by the now-defunct Mego toy company in 1976, later to be revived by Palisades Toys in 2002.
Of course, this isn't Hasbro's first partnership with Takara. Back in 1984 the toy companies essentially transitioned their shape-changing Micronauts and Diaclone toy lines into what would come to be known as the Transformers.
The success of Micronauts in toy stores lead to comic book series published by Marvel Comics from 1979-1984, followed by reboots at Image Comics and Devils' Due Publishing in the early 2000s.
Despite fan nostalgia, Micronauts may face more of an uphill battle than Hasbro's other flagship franchises as a result of its relative hibernation. Still, if unknown actors can rise to stardom with the help of marketing, why not a toy line?
"Sometimes, when someone is not a celebrity and you are casting them in a role, everyone who is in a seat of authority voices questions about that actor's talent, sex appeal, looks, ability—their everything," Abrams explained to The Wall Street Journal. "But then they get the role, and suddenly they are on the cover of every magazine, and nobody questions those things again. In retrospect, everyone says, 'Of course that person is a star.'"
Would you be keen on revisting the mythology of Micronauts under J.J. Abrams? Let us know what you think in the comment section or on Twitter!