With its two marquis properties romping into theaters this year in "Transformers: Revenge of the Fallen" and "G.I. Joe: The Rise of Cobra," Hasbro is already prepping its "Stretch Armstrong" film to follow in their footsteps. Written by "Bruce Almighty" scribe Steve Oedekerk and produced by Academy Award-winner Brian Grazer ("A Beautiful Mind"), the film, which is part of a broader partnership with Universal to get its classic toys into theaters -- and the live-action "Stretch Armstrong" looks to be leading the pack with a release date of April 15, 2009.
"'Stretch Armstrong' couldn't be in more capable hands than Imagine and Hasbro," Chairman of Universal Pictures Marc Shmuger said in a press release. "We're so excited to bring this iconic property to audiences around the world in April of 2011."
Universal and Hasbro have an ambitious slate of projects planned, including a Ridley Scott produced "Monopoly" adaptation; a "Candy Land" film directed by Kevin Lima and scripted by "Tropic Thunder" writer Etan Cohen; a "Clue" movie produced and directed by Gore Verbinski; "Ouija," produced by Michal Bay; and even a "Battleship" project from "Hancock" director Peter Berg.
"When Hasbro signed the multi-year strategic partnership with Universal, it was one more powerful example of our commitment to re-imagine, re-invent and re-ignite our incredible brands beyond traditional toys and games," said Brian Goldner, Hasbro's President and CEO.
Are there any Hasbro properties missing from the list that you would like to see turned into movies -- "My Little Pony" or "Crocodile Dentist" perhaps? Do you think they made a smart match with "Stretch Armstrong" and Steve Oedekerk? Share your thoughts in the comment section below!