Simon Phillips, president of Worldwide Consumer Products and CEO of Marvel Animation, previously revealed some details about the “Super Hero Squad” game to MTV News, telling us that along with targeting five-to-nine-year olds, the game would be a browser-based MMO and present a “combination of a social networking site with gaming applications built within it.”
“Expanding upon ’The Super Hero Squad Show’ brand is a major initiative for Marvel in 2009, and launching the ’Marvel Super Hero Squad’ video game is a key component in the brand expansion,” stated Phillips in today’s press release.
The game’s style reflects designs already used in Hasbro’s Super Hero Squad lineup of Marvel toys, distinguished by their short bodies and large hands and feet. The brand is meant to engage new, young Marvel fans.
“We are thrilled to add ’Marvel Super Hero Squad’ to THQ’s extensive licensed kids portfolio,” explained Kevin Kraff, vice president, global brand management, THQ. “Super Hero Squad will feature an animation style that will appeal to a younger audience, but its depth in graphics and gameplay will also engage the more mature, avid fans of the renowned Marvel brand.”
Which heroes would you like to see show up in “Marvel Super Hero Squad”? Do you think Marvel’s kid-friend approach to the franchise is smart? Share your reactions in the comment section below!