Universal Pictures and The Advertising Standards Authority (ASA) are butting heads over Angelina Jolie's gunplay in an advertisement for the big-screen adaptation of "Wanted" that was recently launched in the UK. The film, based on the Top Cow comic by Mark Millar and J.G. Jones, doused itself in bullets and over-the-top violence when it hit theaters in 2008, but the regulation agency now says Jolie makes guns look way too attractive for television.
"We concluded the ad could be seen to condone violence by glorifying or glamorising the use of guns," stated the ASA in a comment to Telegraph.co.uk. (You can check out the offending advertisement and more on the legal scuffle surrounding it after the jump.)
According to the report, after Universal received the citation stating that the advertisement could not be shown again in its current form, the studio responded with sexism charges against the ASA, claiming that "some people did not like to see a woman in a strong lead role."
For those not up to speed with the film or its source material, "Wanted" is an unapologetically violent story about a young man getting inducted into a league of assassins, so debating the violence in the film is probably a moot point. The issue definitely rests on the commercial itself, and the ASA's sensitivities toward Jolie stripping down with a cluster of bullets flying around her.
However, fans of action and seeing Angelina Jolie without her clothes on will likely not object to the commercial at all.
Do you think the "Wanted" DVD commercial is appropriate for television? Do you find the movie's combination of sex and violence objectionable? Share your thoughts in the comment section below.