Jack White worked with perhaps his most curious collaborator to date for the video to his latest Blunderbuss single, “Freedom at 21.”
The eclectic rocker tapped Hype Williams, the man behind some of the most influential hip-hop videos of all time, to helm the clip, which will arrive in full on July 16. White released a teaser clip today (July 12) on his official YouTube channel.
Williams, of course, is the man behind the groundbreaking music videos for TuPac and Dr. Dre’s “California Love,” Missy Elliott’s “The Rain (Supa Dupa Fly),” The Notorious B.I.G. feat. Puff Daddy and Mase’s “Mo Money Mo Problems,” Jay-Z’s “Big Pimpin’,” Kanye West’s “Stronger” and West feat. Rihanna’s “All of the Lights” … among countless others.
The video looks like a stylistic homage to grindhouse horror films by way of Jonas Akerlund. In the just-released sneak peek, we see White shredding on his guitar alongside clips of a speeding muscle car.
White is well-known for hooking up with out-of-the-box collaborators. He’s recorded with everyone from Jimmy Page and Alicia Keys to Insane Clown Posse and comedian Stephen Colbert. He had Gary Oldman direct his NYC concert special, worked with Danger Mouse and Norah Jones on the strange collabo LP Rome and has led multiple genre varied music projects at once (The White Stripes, The Raconteurs and The Dead Weather). Our favorite of his collaborations, however, has to be Van Lear Rose, the brilliant 2004 Loretta Lynn album that White produced, co-wrote and appears on.
Check out the “Freedom at 21” preview: