By Uptin Saiidi (@uptin)
NEW YORK – Guests attending an event with Swedish House Mafia’s Sebastian Ingrosso were treated to a special surprise last night (June 20) in New York City, when Skrillex showed up to perform. The event was held at Skylight Studios and put on by Samsung Mobile to celebrate the launch of the new Samsung Galaxy SIII. A number of interactive rooms allowed guests to play with the device while listening to the producer-DJs spin the beats. The phone prides itself on its unique music capabilities and the ability to watch and share at the same time, going beyond content consumption and attempting to simplify how consumers share information.
Other celebs in attendance to help celebrate the phone’s launch included “Twilight’s” Ashley Green, who helped guests navigate through features of the new phone, along with NBA Star Stephen Curry and Hall-of-Fame Knicks legend Walt Frazier.
Swedish House Mafia’s most recent project was collaborating with Usher on the tracks “Numb” and “Euphoria” from his recently rereleased Looking 4 Myself. Usher’s love of dance music comes as no surprise, after his catchy collab with David Guetta on “Without You” and latest single “Scream.” In a recent interview with MTV News, SHM’s Steve Angello emphasized their respect for Usher that made the collabs ultimately come together.
“He’s always been a great artist,” Angello said. “He always knows what he wants. Good collaboration, all in all. For us, we’d rather work with someone that we respect than to just work with a big name.”
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