Madonna’s Still Got It: ABC Bans Perfume Ad

By Zachary Swickey

If you didn’t already know, it’s clear a new Madonna album is out considering how much noise the icon has been stirring up lately. From her feuds with Piers Morgan and deadmau5 to the buzz that her MDNA is set for a big debut, everything is coming up Madge right now – and the latest buzz is over a racy ad for her perfume that’s been deemed too hot for TV. (Shocking, right?)]

The singer’s new scent, Truth Or Dare, shares the same name as her iconic 1991 documentary that followed her during her Blonde Ambition World Tour. In the banned ad, Madge dons a black leotard, fishnets and some fetish gear and is filmed in black and white (just like the tour doc). According to the New York Post, the ad was considered too racy for ABC, which is refusing to air it.

The video also includes the Queen of Pop reciting lyrics from her newest single “Girl Gone Wild” (above) in the background: “I know I shouldn’t act this way/I know good girls don’t misbehave/But I’m a bad girl.”

Despite the steamy nature of the ad, a press release states the scent is inspired by Madonna’s mother.

“My oldest memory of my mother is her perfume. I carry it with me everywhere,” Madonna writes. “She always smelled like gardenias and tuberose. An intoxicating mixture – feminine and mysterious.”

Madonna’s twelfth studio album MDNA was finally released last week and is expected to take the number one Billboard spot – besting the newest from Lionel Richie – with an estimated 300,000 units being sold. Tickets for her massive world tour are also on sale now.