Avicii And Ash Alliance Launch Charity Tour To Donate $1 Million To Feeding America

By Sam Hendrick

Tonight, Motor City welcomes Grammy-nominated Swedish producer/DJ Avicii and manager “Ash” Pournouri as they kick off their “House for Hunger” tour in the US – it’s the first of 26 stops in just 27 days. As part of a personal mission to combat American hunger and give back to a nation that they feel has provided them with so much support over the past year, Avicii and Ash will personally donate $1 million of their tour revenue to Feeding America, the nation’s largest hunger-relief organization. Earlier this week, MTV News sat down with Avicii and Ash to discuss the drive behind their generous donation.

“When he [Ash] approached me with the idea is just felt really natural, especially to do it in the states because for me personally it’s given me so many experiences and good times,” said Avicii, who was one of MTV’s Best EDM Artists of 2011. “It felt like giving something back to a country that’s given me so much.”


Ash explained that news of the recession had initially opened their eyes to the problem, but that they weren’t fully aware that millions of Americas still face hunger issues on a day-to-day basis. Read on for more and to see if the tour is stopping through your town!

“As the recession hit, over in Europe you hear about how the situation is bad with jobs disappearing, people losing their homes and stuff like that, and you think it’s really bad but then that hit everywhere,” Ash told MTV News. “Then when we get to the US and read the real news from the country, we see that it’s actually far worse than that. People send their kids off hungry to school and it appears to be something other than the land of prosperity that you hear about over in Europe and the idea that you have of America.”

Feeding America supplies food to more than 37 million low-income individuals and families each year. The network hosts over 200 food banks that support 61,000 agencies nationwide. The donation will help provide approximately 8 million meals to those in need.

For more information about the “House For Hunger” January tour or to purchase tickets, visit http://houseforhunger.org.

Avicii’s “House For Hunger” January 2012 Tour Dates:
January 5: The Fillmore in Detroit, MI
January 6: Epic Nightclub in Minneapolis, MN
January 7: The Rave in Milwaukee, WI
January 8: Stage AE Amphitheater in Pittsburgh, PA
January 9: Dartmouth College in Hanover, NH
January 10: The Pageant in St. Louis, MO
January 12: The Midland Theatre in Kansas City, MO
January 13: Boulder Theater in Boulder, CO
January 14: Reno Downtown Ballroom in Reno, NV
January 15: (Day Show) University of Arizona in Tucson, AZ
January 15: (Night Show) Phoenix Convention Center in Phoenix, AZ
January 16: Austin Music Hall in Austin, TX
January 17: Cowboys Dancehall in San Antonio, TX
January 18: Buchanan’s Event Center in El Paso, TX
January 19: Stereo Live in Houston, TX
January 20: The Palladium Ballroom in Dallas, TX
January 21: TBA
January 24: Orpheum Theatre in Madison, WI
January 25: Paramount Theatre in Seattle, WA
January 26: Main Street Armory in Rochester, NY
January 27: University of Central Florida in Orlando, FL
January 28: Coliseum of Puerto Rico in San Juan, Puerto Rico
January 29: Summit Series in Squaw Valley, CA
January 30: Ryan Center in Kingston, RI
January 31: Mullins Center in Amherst, MA

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