With references to 60’s icons like Andy Warhol, Twiggy, Audrey Hepburn, Diana Ross, Brigitte Bardot, and even nods to “West Side Story,” it’s clear that Mamma B wanted to take her fans on a trip back in time.
Co-directed with Adria Petty, the clip is drenched in vintage-hued colors and retro clothes as the singer dances around various setups that not only pay homage to the '60s but also the '80s and '90s thanks to a good dash of “Fame,” “Flashdance” and even En Vogue thrown in for good measure. Beyonce looks characteristically flawless in varying degrees of pregnant. The video is the latest entry into the already iconic videography of the 30-year-old.
While much of it is memorable and eye-catching, the key scene comes at the 1:58 mark when a sassy, posin’ Beyonce army pans across the screen, putting into perspective all those aforementioned sides. She sashays, shimmies, swaggers and is generally sexy in her pop art dance studio. The scene really sums up that Beyonce is the sum of many super cool parts.
Check out the full video, as well as fan reaction to the clip, after the jump, and let us know which part of the video is your favorite in the comments!
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