Britney’s ‘Hold It Against Me’ Video Style: Which Look Rules?


Britney Spears debuted her futuristic clip for “Hold It Against Me” on Thursday night (February 17), and the video, directed by veteran director Jonas Åkerlund, takes a sleek look at celebrity culture and includes some sexy dance sequences and funky, glamorous fashions.

The video was styled by Åkerlund’s wife, B. Åkerlund, who has worked with everyone from Madonna to Lady Gaga to Blondie for their past music video endeavors. She certainly has the résumé and credibility to tackle styling a pop star like Britney. It’s clear from watching the video that Spears was game to try on some new looks. The fashions are clean, fresh and sophisticated.

With multiple costume changes over several setups, the overall look of the video is only enhanced.