Isabelle Caro, a French actress and model, has died at the age of 28. Caro was best known for appearing in a shocking Italian billboard ad in 2007 to promote awareness of anorexia. In the ad, the rail-thin Caro, who weighed less than 60 pounds at the time, was shown peering over her shoulder with the words “No. Anorexia” across the top of the image.
Caro herself suffered from severe anorexia nervosa since the age of 13. The model told CBS News in 2007 that she agreed to pose for the campaign because “I said if I can put my years of suffering to good use then it will not have been pointless. … I know it’s a shocking photo, and I want it to shock. It’s really a warning that it is a serious illness.”
Caro also worried that some anorexia sufferers might misunderstand the message of the ad. “I hope not. To see my tailbone like an open wound, I show myself as I am. I’m not beautiful, my hair is ruined and I know I will never have long hair again. I’ve lost several teeth,” she said of her looks on the billboard. “My skin is dry. My breasts have fallen. No young girl wants to look like a skeleton. … You couldn’t believe anyone would want to look like that. I don’t think there’s any question about it.”