Beyoncé has certainly called attention to her sex appeal over the course of her decade-plus career, but it has never gotten her into trouble until now. The U.K. Advertising Standards Authority has reviewed the television commercial for Beyoncé’s new fragrance (which is called “Heat”) and has decided that it’s too hot for TV (or at least too hot for daytime TV). The decision banishes the ad to after 7:30 in the evening. In a statement, the organization said, “We considered that Beyoncé’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children.”
The clip opens with Beyoncé in a bathtub, but the action quickly moves to the singer wearing a barely-there red dress that does indeed threaten to slip off her body. All the while, she sings “Fever” and appears to be able to light fires just by touching a wall. It’s pretty provocative, sure, but it doesn’t seem any more provocative than any of her music videos or any beer commercial run during football on Sunday afternoon. It also doesn’t seem as provocative as the advertisements that Katy Perry put together for her own fragrance (which is called “Purr”), which saw her dressed up like one of the more playful members of the “Thundercats.”
What do you think of Beyoncé’s ad for her fragrance? Is it too hot for TV? Let us know in the comments!