"It's obvious that he really genuinely loves it and is a student of rap and the game. You can't write those sort of songs or come to that sort of conclusion without having a deep love for what you're doing and a deep understanding and a deep drive."
-Legendary rapper and Roc Nation label boss Jay-Z, discussing his latest signing in New Orleans-born rapper Jay Electronica. While promoting his new book "Decoded" (which tells Jigga's autobiography through his lyrics), Jigga chatted briefly with MTV News' Sway about Electronica, who became known in the hip-hop community for his viral hits "Exhibit A" and "Exhibit C" (among loads of others featured on mixtapes). When initially introducing Electronica to people, Jay said, "My whole goal is to reintroduce magic to hip-hop," Hova said of his goals surrounding the expansion of his label's roster, which also includes himself, J. Cole, Rihanna and Willow Smith. "We watched this wizard do his thing. Y'all supported him. And he's an official Roc Nation signee."
In addition to his new book and his ever-expanding label empire, Jay-Z is also working on plenty of music — namely, he is working on a collaborative album with Kanye West called Watch the Throne. "We had done five [songs] so far, but then a few of them kind of were out there, and I put them on my album. Sorry, Jay," West told Sway about the project a few weeks ago at the premiere event for West's short film "Runaway." "But we got some more, and we're going to the South of France at the end of the month to just record new ideas. But we'll probably be done with the album in a day."