Really, you should be listening to music every day, but thanks to Twitter, Monday has become the best day of the week to discover new songs, show some love to the tune currently dominating your iPod playlist and quietly judge the listening habits of your closest friends. Yes, it's #MusicMonday, one of Twitter's most enduring trending topics. Hence "MTV News' #MusicMonday," a weekly look at the songs we are currently crushing on.
This week, don't let anybody tell you it isn't Gucci time.
Though it has moved 100,000 copies (a very respectable number) since its release a month ago, it still feels like most of the world is sleeping on Gucci Mane's tremendous new album The Appeal: Georgia's Most Wanted. It's one of the most well-balanced hip-hop albums of the year in the sense that it deftly blends the hard-edged stuff with the more throw-your-hands-in-the-air material. Plus, it has some truly excellent collaborations and tag-teams, highlighted by "Haterade" (which features buzzworthy female MC Nicki Minaj and Pharrell Williams) and "Odog" (featuring Wyclef in the best song he has been a part of in years).
But for all the rock-solid beats and behind-bars blues of Gucci's tunes, the centerpiece of the album is the kinda-sorta club jam "Gucci Time." With production by Swizz Beatz (who lays down the sort of claustrophobic absurdism that originally made him a household name with Ruff Ryders), Gucci doesn't turn any particularly memorable phrases, but everything is sitting below the surface. His delivery is so good that he could recite this blog post and make it sound hardcore. That's the power of "Gucci Time," and that's one of the many reasons why many thought he should have been named to MTV's Hottest MCs list.