The 2010 MTV Video Music Awards are fast approaching, which means that in only a few weeks you’ll be treated to an excellent night of performances and appearances by the likes of Eminem, Linkin Park, Usher, Paramore, Kanye West, Justin Bieber, Drake, Florence and the Machine, B.o.B and Deadmau5 (who will serve as the house DJ at the show). While people tend to remember the classic performances and the unhinged moments, the coveted Moonman is the reason why people show up and tune in. This year, there are 16 categories wherein some of the biggest music stars in the universe will compete for the coolest trophy in awards shows. Today, we take a look at the nominees in the Best Collaboration category.
The award for Best Collaboration at the MTV Video Music Awards is by far the newest entry on the list of categories. It was first given out in 2007 when Beyonc&233; and Shakira scored the Moonman for their now-forgotten “Beautiful Liar” (besting Akon and Eminem’s “Smack That,” Justin Timberlake and Timbaland’s “SexyBack,” Gwen Stefani and Akon’s “The Sweet Escape” and U2 and Green Day’s “The Saints Are Coming”). The award has been on hiatus for two years, but it’s back with a vengeance this time around.
It’s appropriate that Best Collaboration return this year, as it has been a killer year for artists getting together and making a little magic. Two of the entries on the list involve both Beyoncé and Lady Gaga, as the pair hooked up twice in the past year for “Video Phone” and “Telephone.” Those videos are up against some heavy hitters, including Jay-Z and Alicia Keys (“Empire State of Mind”), 3OH!3 and Ke$ha (“My First Kiss”) and B.o.B and Paramore’s Hayely Williams (“Airplanes”). Because there are twice as many artists on each song, that means twice as much star power, making Best Collaboration the most star-studded category of the entire 2010 MTV VMAs.
It’s possible that Gaga and Beyoncé will cancel each other out, leaving the rest to battle for supremacy. While “Empire State of Mind” was a ubiquitous chart-topper, it feels like this award will end up in the hands of B.o.B and Williams. Who will win Best Collaboration, and what tag-team efforts will go down on the VMA stage? There’s only one way to find out.
The 27th annual MTV Video Music Awards will be broadcast live from the Nokia Theatre in Los Angeles on September 12 at 9 p.m. ET.