After the nominations for the 2010 Video Music Awards were announced on Tuesday (August 3), most of the attention focused the fact that not only did Lady Gaga pick up 13 nominations (an incredible, record-breaking number) but that she was also nominated twice for Video of the Year (once for "Bad Romance" and once for "Telephone"). Since it's the most high-profile category on the show, the race for Video of the Year will provide the most drama and intrigue until the show airs live from Los Angeles on September 12. Gaga's competition is an eclectic batch of clips, including Florence and the Machine's "Dog Days Are Over," B.o.B's "Airplanes," Eminem's "Not Afraid" and 30 Seconds to Mars' "Kings and Queens."
Of all the contenders, it's possible that 30 Seconds to Mars might have the best advantage. Since Video of the Year is one of the nine categories that is decided by fan voting, it will be up to the Internet masses to declare which artist created the video of the year. When the MTV Newsroom Blog took a look at 30 Seconds' to Mars' "Frame by Frame" segment for the "Kings and Queens" clip, we asked fans to weigh in on 30 Seconds' to Mars' chances for the win in the comments section and on Twitter (both @mtvnews and @kylemtvnewsroom), and their army of fans — who are dubbed "The Echelon" — responded with aggressive enthusiasm.
"'Kings and Queens' deserve to win," wrote commenter SisterOfHeresy. "This video is a sort of [an] escape for each one of us. Not all the videos are so strong like 'Kings and Queens.' Not all the videos give you what 30 Seconds to Mars have given you." Twitter user dreamsfight agreed. "'Kings and Queens' should win because it's one of the deepest and most awesome videos I have EVER seen!"
With the support of their online community (who gave the band a crazy push during this year's Musical March Madness tournament), 30 Seconds to Mars have a good shot at throwing a few curveballs and causing a few upsets at this year's VMAs.