The 2010 MTV Video Music Awards nominations are officially out, and in a not-too-shocking development, Lady Gaga leads the way with 13 potential Moonmen for her trophy case, mantle or back of her toilet (depending on how she likes to commemorate these things). Head on over to the official VMA 2010 page to vote on the winners in all the top categories, including Best Male Video, Best Rock Video, Best Collaboration, Best Hip-Hop Video, Best Female Video and, of course, Video of the Year.
It's that last category that is the most high-profile and thus the most intriguing. This year's batch of nominees includes two entries from Lady Gaga ("Bad Romance" and "Telephone," her team-up with Beyoncé) and clips from Eminem ("Not Afraid"), B.o.B ("Airplanes"), Florence and the Machine ("Dog Days Are Over") and 30 Seconds to Mars ("Kings and Queens"). The latter entry is extremely intriguing, because though the premise and approach of "Kings and Queens" is relatively simple (bicyclists speed around the empty streets of downtown Los Angeles) and doesn't contain any real special effects (the fires in the background were a fortuitous coincidence), it is actually an incredibly cinematic, wholly satisfying experience.
When the clip premiered late last year, 30 Seconds to Mars members Jared Leto (who also directed the video) and Tomo Milicevic sat down with MTV News to create an entry of our "Frame By Frame" franchise. The two band members explained the difficulty in getting some of the shots and the stories behind a lot of the riders in the clip (including the guy with the American flag and the group dressed as Baseball Furies from the film "The Warriors"). It was clearly a passion project for Leto, and his hard work has paid off in the form of a nomination for Video of the Year (as well as noms for Best Rock Video, Best Direction and Best Art Direction).