Back in the '80s, Captain Lou Albano was something of a staple on MTV. Obviously, he starred in four videos for superstar Cyndi Lauper, including the iconic "Girls Just Want to Have Fun." But he was also on the network as a wrestling personality. In 1984 and '85 — the era leading up to the very first Wrestlemania — Albano appeared regularly on wrestling programming hosted by MTV. In fact, the network even aired two live wrestling events (one called "The Brawl to End it All," the other dubbed "The War to Settle the Score") that did record numbers for the still-young cable channel.
Like the greatest pro wrestling personalities — Hulk Hogan, the Rock, Roddy Piper, Ric Flair and "Stone Cold" Steve Austin among them — Albano understood that promotion was king, and that television was the most powerful tool available. He saw the rise of music videos as a form and got involved, knowing full well that any sort of exposure to a young audience was positive.
In an MTV News special taped prior to "The Brawl to End it All" (which saw Albano and Lauper send two female wrestlers to represent them in a head-to-head battle of the sexes), Albano and Piper turned a debate into a throwdown. In between throwing fake punches and cutting promos on Lauper, manager Dave Wolff and MTV News host Alan Hunter, he was directed the crew on how to best capture the fight for maximum television effect. Even during down time (but while the cameras were still rolling), he was always plotting out new angles or trying out new lines. For Albano, the show never ended, and it was that philosophy that made him a legend not only in wrestling but also in music and on TV.