Last night on Twitter, Diddy announced his latest interactive venture: An iPhone app. It teams him up with BlackBook magazine to provide city guides for 50 different metropolei around the world. Using the iPhone’s GPS chip, the app will figure out where you are and then tell you all about the nearest Diddy-approved restaurants, hotels, bars and clubs. Most major American cities are represented (as well as luxury spots like Park City, Aspen and the Hamptons) as well as a number of international spots (Paris and Milan, sure, but also Sao Paulo, Shanghai, Cabo San Lucas and Dubai, among others).
“BlackBook has invested in making sure that when it’s time to play, you know where the fun is,” the app’s description reads. “We asked ourselves, who is the one person on this planet who has even more access than BlackBook? The answer, we realized, was not a person at all — more like an empire.”
BlackBook is a publication that serves a pretty high-end clientele, and considering Diddy is a jet-setting mogul (and on the cover of BlackBook’s October issue), the recommendations tend to skew towards luxury establishments like Jean Georges (a super-chic eatery in Trump Tower), get after-dinner drinks at 1Oak (a swanky lounge with a very loud Web site) and of course shop at the Sean John anchor store.
The app is available for free from the App Store on iTunes, and all told it’s an interesting look into what it’s like to live like Diddy.