U2, Jay-Z, Coldplay, John Legend and Death Cab for Cutie helped launch the new music service (RED)WIRE today with exclusive performances to help fight AIDS in Africa in celebration of World AIDS Day. The premiere of exclusive songs on MSN.com also included performances from Dixie Chicks, the Killers and Elton John, the Police and Elvis Costello, and Sheryl Crow.
The exclusives are part of the launch of (RED)WIRE, a digital magazine that will be delivered to members' desktops every Wednesday with music from artists from around the world, including exclusive weekly tunes from major acts as well as songs from up-and-coming acts and special content ranging from digital shorts to photographs or readings from artists or actors. Half of the $5 monthly subscription fee for the magazine will go directly to the Global Fund to fight AIDS in Africa. If you join before December 10, you can become a "Founding Member" of (RED)WIRE and receive the premiere issue on that day, as well as a special bonus song from Jay-Z.
Content from (RED)WIRE will also be regularly posted on the iLike social-discovery service for streaming and sampling and syndicated to iLike's 30 million registered users.