In the midsection of New York City’s Time Square, soft-drink titan Pepsi, along with radio station Hot 97, brought out some of the biggest disc jockeys across the States. A few years back, the company launched its Pepsi Division campaign, which features record spinners DJ Enuff, DJ Drama, Clinton Sparks, Felli Fel, DJ Irie and many more.
The line to enter the venue snaked around the corner on both ends of 41st Street, but as a veteran OG in the game, the kid don’t wait on lines anymore, a nice habit picked up from my compadre Shaheem Reid, who’s infamous for bumrushing lines.
Upon entering the venue I was greeted by none other than DJ Drama, who was giving an interview to my girl Hillary Crosley over at Billboard. “That Mixtape Monday piece was incredible,” Drama told me.