SXSW '08: The Name Game, From Vancougar To Ringo Deathstarr

We’ve said it before, people, but it bears repeating. Along with your sound, the second most important thing any band has to do, maybe even more important than your sound in the beginning, is choose a name that’s either: a) instantly cool and/or intriguing (Nirvana, Radiohead) or so lame it’s back to being great again (Weezer, Panic at the Disco).

Clearly, many of the bands who played showcases Friday night at South by Southwest didn’t get this memo. Among them: Vancougar, Coconut Coolouts, the Show Is a Rainbow, Mittens on Strings, We Versus the Shark, Everlovely Lightningheart, Psychedelic Horses---, the Homosexuals, the Crash That Took Me, and Goat the Head.

Honorary mentions go to other bands playing the festival, including What Laura Says, Thinks and Feels, 43 Songs about 43 Presidencies, Songs for Moms, Til We’re Blue or Destroy, Ringo Deathstarr, Gorch Fock, Woodpigeon, Uh Huh Her, Death Sentence: Panda!, Collections of Colonies of Bees, I Was a Cub Scout, Does It Offend You, Yeah? and one of my favorites, DJ Pube$.

Then, there’s the names that guarantee that the band will probably never make it beyond SXSW, but we appreciate their creativity and we applaud their awesome, if scary, imaginations: A Thousand Knives of Fire, Dixie Witch, Tennessee Boltsmokers and Bible of the Devil.

Check back with the Newsroom blog throughout SXSW for more highlights, and be sure to visit our sister blog You R Here for concert reviews, photos and more.