By Cara Alwill
Say cheese! Lady Gaga has partnered with Polaroid to roll out the first Gaga-themed products by the end of this year. A spokesperson for Polaroid told the Wall Street Journal that Gaga would be developing (get it?) "imaging products" that include both the company's signature instant-film cameras as well as digital devices, but that’s as far as the details go so far.
Gaga, who will make an appearance at the Polaroid booth at the 2010 Consumer Electronic Show (CES) in Las Vegas today, said in a statement, "I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects. "The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation — blending the iconic history of Polaroid and instant film with the digital era — and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to — as my father puts it — finally have a real job."
Lady Gaga has some other partnerships under her belt as well. She recently teamed up with Dr. Dre to create Heartbeats headphones for Beats by Dr. Dre. But this partnership seems the most ironic for the “Paparazzi” singer. Looks like she’ll be in control of the camera now!
What do you think of Gaga and Polaroid teaming up?