It seems that more and more lifestyle brands are replacing models with celebrities as faces to represent them. With Fergie for MAC cosmetics, Lindsay Lohan for Fornarina and most recently, Hayden Christensen for Lacoste, it’s no surprise that a California-friendly line like Ocean Pacific (a.k.a. Op) has gathered a few of the hottest Hollywood stars to front its new fall line.
Op started using familiar personalities in ads for its Spring/Summer 2008 “OPen Road” campaign, which starred Kristin Cavallari, Rumer Willis, Christina Milian, Josie Maran, Pete Wentz, Corbin Bleu and Wilmer Valderrama. The original beachy lifestyle brand has now stepped up the ante with “One Tree Hill” actress Sophia Bush, Good Charlotte’s Joel Madden,”The Hills” playboy Brody Jenner, “90210” vixen AnnaLynne McCord, singer (and sister to Beyoncé) Solange Knowles and “Dancing with the Stars” contestant Cody Linley.
The pics and video for the label’s new campaign, “OPen Campus,” were shot at University High School in L.A. “Op is all about having fun,” Anna Lynne said in a press release. “The cast is now great friends and we had a lot of fun shooting this campaign and showing off what’s going to be in style for back to school.”
What do you think of Op’s newest models? And what other celebs do you think would be great for future campaigns?