The fantastical romance "Beastly" — a modern-day take on the "Beauty and the Beast" tale about a NYC boy who, due to a curse, is transformed into a "beast" — won't hit theaters until July 2010 (production began in Montreal just last week), but star Alex Pettyfer's new hardened look has already been unveiled.
In the film, Alex, who's best known for his titular role in "Alex Rider: Operation Stormbreaker," plays the beast (actual name: Kyle) to Vanessa Hudgen's Belle (actual name: Lindy). Lindy winds up living in Kyle's Brooklyn hideout (yes, his father apparently banishes him to a borough) after Kyle promises her drug addict dad that he'll watch over her. "Beastly" is among a slew of films already on the "High School Musical" star's plate. Make sure to check out Hollywood Crush's exclusive clip of her in her next flick, "Bandslam" (out August 14)!