Snoop Dogg gettin’ sock happy.
Photo: Happy Socks
Just when us fashion nerds thought nothing could top Snoop Dogg’s “Saint-Tropez” music video featuring Karl Largerfeld (seriously, that happened), today the rapper announced he’s partnering with Swedish brand Happy Socks to create the Art of Inspiration collection, which “aims to encourage and explore creativity and artistic expression” …through socks. Basically, this means you can wear Snoop Dogg art on your feet 24/7, which is all we’ve ever wanted. (How did they know?)
But dudes, this isn’t just any ol’ clothing collab: Snoop explains that his designs were actual paintings that were made into wearable art: “For many years, I’ve always wanted to paint, and I’ve been exploring the craft behind the scenes. I find that painting allows me to explore certain emotions I’ve never been able to express through my music or acting. The collaboration with Happy Socks is so natural, because they saw what I was doing and provided me with another platform to further display my artistic abilities.” Welp, us art school grads are officially smitten. The collection won’t be unveiled until November 1 (SO FARRR), but judging by the teaser video, it seems like we should expect some seriously on-point patterns in bold colorways that we can sport on the daily.
And, if you didn’t love our boy Doggy Dog enough already, we’ll leave you with one last heart-warming quote: “Sometimes the music in my life don’t explain exactly what I’m going through, so [painting] is another piece of the puzzle. It’s a piece of Snoop that we can take with us forever.” :’)