Katy Perry’s New ‘Wildflower’ Collection For Claire’s Launches

Katy Perry for Claire’s.
Photo: Claire’s YouTube Page

If you thought festival fashion had already peaked, think again! Katy Perry just extended the shelf life of the trend with her second collection for Claire’s, dubbed “Wildflower,” which will provide endless floral options for the Coachella set. Unlike “Roar,” her first collection for the store, “Wildflower” isn’t as much inspired by Katy’s songs as it is by the bohemian style that’s come to dominate music festivals—and she should know. By now, Katy’s pretty much a pro at Coachella, having attended for the past four years. Here we were thinking that she just went for the parties and music. Apparently, Katy was also doing some field research.

Katy Perry for Claire’s.
Photo: Claire’s YouTube Page

True to its name, this collection is all about flowers. Flowers come on headbands, rings, sunglasses, iPhone cases, and bracelets—and I’m pretty sure Katy just invented the flower cuff. The boho-inclined can match their flower corsage cuffs with hand chains and jeweled headwraps.

There are also a lot of butterflies, which ties in nicely with Katy’s custom butterfly-themed Valentino outfit for her Prismatic World Tour. On the whole, the line might not be an exact reflection of Katy’s personal style but it’s pretty perfect for those of her fans who take ~style inspo~ from her ability to fully commit to a theme.

You can see the full collection on Claire’s website.

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