Technically, Justin Bieber Has A New Fragrance

Justin Bieber’s new fragrance ad.
Photo: Justin Bieber’s Facebook

I was JUST thinking about how it had been a while since Justin Bieber unleashed a new fragrance unto the world, and lo and behold, here we are with a brand spankin’ new scent. At least, I think so. Biebs announced the release of Collector’s Edition (*whispers* the new fragrance for her) via Facebook yesterday (June 18), which would normally send me flying, legs spinning like Wile E. Coyote, to the nearest Macy’s to pick this up. It’s just… I know that ~technically~ the fragrance is new. The combination of notes isn’t one we’ve seen by JB before. But the look of the bottle is just SO close to The Key, and I’m pretty sure that photo is from the original Key shoots.

Now, I’m not saying the guy can’t reuse a little photography or even the bottle model of his last scent. It happens all the time. There’s a new version of some perfume—celebrity-backed or otherwise—just about every month, and I didn’t bat an eye when Someday Limited Edition or Next Girlfriend rolled out as spin-offs of his wildly popular Someday and Girlfriend scents. But I like to know what I’m getting. Just tell me this is the next iteration of The Key. Like, I know I’m supposed to just understand that, but I also want to be explicitly told. I just want transparency in this relationship, Justin. Just give me that, OK? Also, maybe this or this as the poster image. I’m not asking for much.

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