One Direction’s Our Moment Won At Fragrance Foundation Awards Because Duh

The winner!
Photo: Courtesy of Coburn Communication

It’s a good thing One Direction keeps releasing fragrances because they’re obviously very good at picking pleasing scents. They’re good at all things though, right? LBR. Our Moment—their first fragrance, released last summer—won the Celebrity Consumer Choice Award at the Fragrance Foundation Awards last night.

Our Moment was up against stiff competition from Michael Jordan, Jay Z, and Rihanna, but Directioners know what they want, got voting, and secured a win for their five fave guys. I would not want to go head-to-head with Directioners in any competition, TBH.

Next year 1D will have two fragrances in the fight (potentially), with That Moment and You & I both coming out this summer. Who will win in a Directioner vs. Directioner battle? We’ll have to wait and see.

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