Rita Ora Stars In DKNY’s New Fragrance Campaign

Rita Ora’s DKNY My NY ad!
Photo: @donnakarandkny Instagram

Wow, you guys, do you remember back in December when we spotted Rita Ora in Times Square shooting some sort of fragrance campaign? At the time we speculated that it might be for DKNY and—guess what?—we were right!

DKNY just unveiled the first ad from the campaign for My NY, their new fragrance, and it features Rita’s gorgeous mug front and center. Between the bright-red lips, bold brows, and palpable excitement, this image screams Rita. I have no idea what this fragrance smells like (yet!), but if Rita is this happy about it, I’m bound to be too.

This, of course, isn’t the first time Rita and DKNY have teamed up—she starred in the company’s Resort 2014 campaign, performed at DKNY’s 25th birthday party, and walked in the Spring 2014 New York Fashion Week show. They are tight.

The caption on the image reveals that the fragrance will be released later this summer with “so much more to come.” OK, I’m officially intrigued and will be keeping a close eye on any developments. Don’t worry, I’ll share the deets.

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