World Cup Merch That’s Actually Cool

How America feels about the Super Bowl is how the rest of the universe feels about the World Cup—except it’s an even BIGGER deal, because it only comes every four years. We’re not going to give you a history lesson, nor are we going to tell you why you should tune in (I mean, c’mon).

Point being: Starting today and running through July, there are going to be a whole lotta games to follow, and you’re going to need cool stuff to wear while watching ’em.

TEXTILE ELIZABETH AND JAMES FOR SHOPBOP

Photo: Shopbop

Who knew MK+A were such soccer fans? The world’s most fashionable twins produced a line of striped, cropped, and generally rad tees that are so stylish, you’ll have no excuse not to watch the games with friends.

VERSACE LOVES BRAZIL T-SHIRT


Photo: Versace

Leave it to Donatella Versace to produce a commemorative T-shirt that looks like THIS and costs THAT.

Y-3’S IN FOOTBALL WE TRUST COLLECTION

Photo: Y-3

When everyone else was designing stuff loosely inspired by the World Cup, Y-3 took the creative direction more literally, churning out kicks and some super-cool threads that look like a soccer ball.

OPENING CEREMONY FOR YOOX


Photo: Yoox

Everything Opening Ceremony touches is instantly awesome, and this red-white-and-blue sweatshirt is no exception. (Yoox teamed up with a bunch of different designers for a World Cup capsule collection, but this one’s eeeeasily the best.)

SPECIAL-EDITION ADIDAS ADILETTES

Photo: Urban Outfitters

Because there’s simply nothing more relevant at the moment than soccer sandals, and ones that come in the world flags go above and beyond.

PUMA X SOLANGE DISC COLLECTION

Photo: Opening Ceremony

Solange’s Brazil-inspired Pumas weren’t designed expressly with the World Cup in mind, but the timing couldn’t be better (and those shoes couldn’t be cooler).

ADIDAS ORIGINALS X THE FARM COMPANY COLLABORATION

Photo: Adidas

This whole collection (done with Brazil-based The Farm Company) looks like something you’d find in Rihanna’s wardrobe, which is reason enough for us to dig it.

ALOYE x WONG WONG BRASIL

Photo: Wong Wong

The best part about this Hypebeast-approved collab? You’ll still want to wear it long after the World Cup ends. Basically the opposite of the instantly dated, insanely geeky commemorative T-shirt.

JORDAN BRAZIL PACK

Photo: Nike

Never one to miss out on an opportunity to roll out limited-edition stuff people go crazy for, Air Jordan is releasing a nine-piece collection inspired by the Brazilian flag.

PAUL SMITH LIMITED-EDITION FOOTBALL

Photo: Paul Smith

Nothing makes me want to learn to play soccer—sorry, fútbol—quite like this truly exquisite ball (srsly, how can athletic gear be so *beautiful*?) designed by Paul Smith.

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