The #FreeTheNipple movement is officially taking over all forms of social media. After Rihanna deleted her Instagram a couple weeks ago (thanks to the photo-sharing app taking down her topless Lui magazine cover because it violated their TOS), there has been increased debate over the injustice of banning just female nipples on Instagram. Scout Willis protested this inequality by (legally!) taking topless pics in the streets of NYC and posting them to Twitter with the caption, "What @instagram won't let you see #FreeTheNipple." And with that, conversation about the movement (which, BTW, Miley Cyrus has been repping since December) became headline news.
This is about helping women feel empowered to make personal choices about their bodies not dictated by what society says is decent— Scout LaRue Willis (@Scout_Willis) May 29, 2014
The #FreeTheNipple campaign originates from writer/director Lina Esco's forthcoming film of the same name, and over the past 24 hours, it has garnered support from the likes of Frances Bean Cobain, Rihanna herself, and just keeps snowballing—with good reason! There's also this image of men's pecs Photoshopped over Scout's bare breasts (via our fam at MTV Other), which perfectly illustrates the double standard surrounding men's and women's bodies. So, when we stumbled across this bikini design making strides toward desensitizing women's nipples to the public in a very clever way (and for some more shy supporters of, we knew it was serendipity. TaTa Tops created bikinis that give the illusion of going topless, which certainly makes a statement in a world where mothers can barely breastfeed in public.
But if you're not lucky enough to live in a city where going topless is legal, you can still #FreeTheNipple by swiping up a TaTa Top and, yes, they are coming out with more skin tones (and piercings!) soon. According to their poll results, it looks like an ebony version and a hoop-pierced nip are next on the horizon. Even better: A percentage of the proceeds are donated to the Lynn Sage Cancer Research Foundation, which helps the understanding, research and treatment of breast cancer.