Lorde Launches Her MAC Collaboration


Lorde at her MAC launch.
Photo: @lordemusic Instagram

We've been eagerly awaiting the launch of Lorde's MAC collaboration since we heard about it in March, and it'll be in our lives so soon! While you can't buy the two products—a deep plum lipstick named Pure Heroine and a black eyeliner called Rapidblack—until next month, Lorde joined MAC last night to celebrate the collection and perform.

The singer wore (I assume) the new color for the event, and while it's similar to shades she's worn in the past, it is definitely leaning more purple than usual. This is the first time we've seen Pure Heroine out of the tube, and we are feeling it. Big time. Lorde revealed to WWD that in addition to the color, one of the most important elements of the lipstick was the finish. She said, "I wanted people to be able to use it as a lipstick or press it on as a stain." I will do both this summer, Lorde, thanks for thinking ahead.


Lorde performing at her MAC launch.
Photo: @maccosmetics Instagram

For her intimate performance, Lorde changed from her gray Alexander Wang pantsuit into a monochromatic suit. Unlike Sunday at the Billboard Music Awards, her hair was back to its trademark curly status, which, TBH, we missed when it was suddenly taken from us.

Considering how involved Lorde was with this collaboration, it's no surprise she has aspirations to do more in the beauty world. While a fragrance seems unlikely (never say never, though!), Lorde told WWD she'd like to do more lipsticks. MAC x Lorde take two? We're so in.

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